Marketing Coordinator - Economic Development

Under general direction of the Director of Economic Development , create and implement marketing and social media campaigns and strategies, including budget planning, content ideation, and development while ensuring brand consistently; assists in coordinating, planning, and implementing economic development marketing and communication programs and initiatives; develops, coordinates and/or facilitates marketing and/or special events; assists with business recruitment, business retention/expansion and small business development programs and initiatives; and conducts business, real estate, and economic analyses. Assist with special projects to advance the City’s economic development goals.  

Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification.   The omission of a function does not preclude management from assigning essential duties not listed herein if such duties relate to the position. In addition, specifications are intended to outline the minimum qualifications necessary for entry into the class and may not necessarily convey the qualifications of incumbents within the position.

• Participate in the development and implementation of goals, objectives, policies, and priorities for assigned communications and marketing related programs and projects.
• Develop engaging content such as brochures, website copy, blog posts, social media updates, press releases, presentations, videos, digital newsletters, and marketing materials highlighting the City of Alpharetta’s economic advantages and initiatives. 
• Coordinate and optimize the Economic Development Department’s online presence including website, social media channels, and digital advertising campaigns to reach target audiences.
• Effectively manages relationships and projects with city staff, outside agencies, consultants, and partners supporting marketing and communications projects such as content development, public relations, website development and maintenance.
• Support the execution of events related to business attraction, small business development, and business retention and expansion programs.
• Attend and participate in professional group meetings; maintains awareness of new trends and developments in the field of economic development.
• Conduct research and analyze economic development data, including property research, demographics, and market trends, to prepare reports and presentations.
• Builds and maintains community relationships by representing the city as a departmental liaison, attending and participating in board and committee meetings, reporting to community and industry groups, and serving on various committees while engaging with internal and external customers.
• Assist with responding to Requests for Proposal (RFP), Requests for Information (RFI), and other requests for information for Economic Development projects, preparing information packets; collaborating with developers, brokers and property owners; researching properties and businesses; and participating facilitation of familiarization tours. 
• Maintain and organize departmental information and documentation. 
• Performs other related duties as required or assigned.

• The principles and practices of economic development and business including general and specific real estate, development, and financial/budget experience.
• Excellent professional-level writing, editing and verbal communications skills with an ability to adjust communication for different audiences and channels and tell a compelling story.
• Strong interpersonal skills with the ability to work closely with multiple internal teammates and external stakeholders as well as senior leadership.
• Functional knowledge of web technology and insights into digital communication.
• Working knowledge of Adobe Creative Cloud, content management systems such as WordPress, social media engagement platforms and other related applications. 
• Manage relationships with marketing communications counterparts with the City of Alpharetta and partner organizations.
• Analytical skills and the ability to draw meaningful conclusions and recommendations based on quantitative and qualitative data.
• Theories and principles of high-profile marketing campaigns, advertising, social media, promotions, public relations, public information, and basic communication techniques.
• Laws, ordinances, regulations, and policies of various government entities as they affect the business community and economic development efforts.
• Major social media platforms such as Facebook, Twitter/X, YouTube, Instagram, and Snapchat.
• Principles and methods of conceptual design, page layout, freehand, photographic, and computer techniques, processes, and equipment.
• Principles of graphic design, digital media, and desktop publishing.
• Project management techniques, principles and best practices.
• Research techniques, statistical analysis research, preparation, and presentation.
• Computer software including Office 365, desktop publishing, presentation and database.
• Latest advertising and marketing techniques and trends.
• Principles and practices of automated and manual records management, retrieval, and storage.

• Perform a full range of intermediate to advanced administrative and technical work of a general or specialized nature involving the use of independent judgment and personal initiative.
• Work under steady pressure with frequent interruptions and a high degree of public contact, both in person and by phone, while managing multiple projects, meeting tight deadlines, and maintaining high-quality work.
• Work with minimal supervision while consistently providing updates on progress and status.
• Understand the organization and operation of the city and of outside agencies as necessary to assume assigned responsibilities.
• Speak publicly and communicate clearly, concisely, and creatively, both orally and in writing, while effectively presenting programs to diverse audiences through print, video, electronic media, and in-person engagements. 
• Plan, organize, and execute trade shows, events, and prospect tours.
• Understand economic development market.
• Think strategically and creatively.
• Conduct research, analyze data, and translate insights into clear, compelling reports, presentations, and actionable strategies. Evaluate and solve complex problems by collecting, interpreting, and applying data to improve process and program efficiency and effectiveness.
• Consistently demonstrate strong interpersonal and customer relations skills.
• Effectively plan, organize, schedule, and prioritize work assignments and tasks.
• Work independently and collaboratively with internal teams and external stakeholders, including cross-functional coordination with groups such as marketing, brand management, content creation, design, social media, and events.
• Represent the city professionally in public settings and industry events.
• Oversee and administer an efficient records management system.
• Operate modern office equipment, including computers and laptops, with intermediate to advanced proficiency in Office 365 and other software programs required for the position.
• Stay abreast of modern technologies used to automate systems.
• Exercise good judgment, maintain confidentiality and exercise discretion in handling sensitive information.
• Demonstrate an awareness and appreciation of the cultural diversity of the community.
• Develop and execute effective marketing and communication strategies.
• Work outside traditional working hours, including early morning and evening events, meetings, organizational networking events and occasional travel for trade shows and industry conferences.

Combination of education and experience sufficient to successfully perform the essential functions of the job qualifies.
Required:

• Bachelor’s degree from an accredited college or university with major course work in communications, public relations, business administration, or a related field.
• Four (4) years of progressively responsible experience in marketing, advertising, public relations, or related field including a least one (1) year of marketing programs and services through social media outlets.  At least two (2) years’ experience using graphic design software to create flyers, digital communication pieces, reports, advertisements, etc.
• Proficient in Microsoft 365 and major social media platforms (Facebook, Twitter/X, Instagram, etc.).
• Valid driver’s license (or ability to obtain within 30 days of hire) and ability to maintain it. 

• Experience in local government or economic development.

Physical Demands and Work Environment

Physical: Primary functions require sufficient physical ability and mobility to work in an office setting and operate office equipment. Continuous sitting and upward and downward flexion of neck; fine finger dexterity; light to moderate finger pressure to manipulate keyboard, equipment controls, and office equipment; pinch grasp to manipulate writing utensils. Frequent side-to-side turning of neck, walking, standing, bending, stooping, pushing/pulling, and twisting at waist; moderate wrist torque to twist equipment knobs and dials; lifting objects weighing up to 20 lbs. from below waist to above shoulders and transporting distances up to 50 yards.  Occasional squatting, kneeling, and reaching above and at shoulder height; moderate grasping to manipulate reference books and manuals; lifting objects weighing 20-35 lbs. from below waist to above shoulders and transporting distances up to 50 feet.

Vision: See in the normal visual range with or without correction; vision sufficient to read computer screens and printed documents and to operate equipment. 

Hearing: Hear in the normal audio range with or without correction.

This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

The City of Alpharetta is an Equal Employment Opportunity (EEO) employer.  All applicants receive consideration for employment without regard to race, color, religion, gender (including identity or expression), marital status, sexual orientation, national origin, age, disability or any other protected classification as defined by applicable law (except as limited by Employee Manual & Benefits Handbook or bona fide occupational qualifications).

In compliance with the Drug-Free Workplace Act of 1988, the City of Alpharetta is committed to providing a safe, quality-oriented and productive work environment consistent with the standards of the community in which it serves. Alcohol and drug abuse poses a threat to the health and safety of City’s employees and to the security of the City’s equipment and facilities. For these reasons, the City is committed to the elimination of drug and alcohol use and abuse in the workplace.

Title I of the Americans with Disabilities Act (ADA) protects qualified individuals with disabilities from employment discrimination. Under the ADA, a person has a disability if they have a physical or mental impairment that substantially limits a major life activity.The physical demands described within the job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. In compliance with the ADA, the City of Alpharetta will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.