Director of Marketing & Operations

Marketing, Advertising, Promotions:

Develop and implement specialized marketing plans, which include all marketing components-advertising, communications, website, public relations, direct sales, direct mail, publications, exhibits, sales promotions, collateral materials, and visitor information and services (lead coordination of team)

Develop the annual Alpharetta CVB marketing plan

Work with the state tourism office on tourism and convention cooperative advertising programs when appropriate

Perform managerial duties, such as analyzing information derived from sales and visitor information activities, preparing employee evaluations/reviews, as well as administrative duties such as preparing a budget, reports, and processing expenses

Manage the Bureau’s marketing budget

Research and stay current on travel trends (industry, individual travelers, group travelers)

Maintain national, regional, state and local profile in travel industry through associations, committees and marketing cooperatives

Oversee and manage the Welcome Center Operations

Research, identify and recommend publications that would give the ACVB the best exposure in order to target both business and leisure clients, to include International, National Regional, State, County, City and local clients

Create and maintain the development of the Alpharetta CVB Branding

Create all collateral including, but not limited to the Visitors Guide, maps, sales guides, facilities guides, seasonal promotions, shopping, dining, attractions, events, posters, fliers, banners, etc.

Write copy for publications, articles, editorial, advertorial as needed and/or directed by President & CEO

Develop database and document all publications and advertisements

Staff Welcome Center as needed

Develop Trade Show booths/pull up banners/fliers, etc. to support sales & leisure marketing efforts

Implement the consumer advertising objectives designed to reach the leisure travel market in the feeder markets Southern states

Produce & manage co-op marketing collateral for Hospitality Highway & other appropriate opportunities

Manage the advertising production schedule and oversee the creation of all advertisements

Oversee the Creative Services & Website Manager position and responsibilities outlined in the job description

Assist the Creative Services & Website Manager with any design issues relating to the website

Develop advertising program to determine which markets we need to target and maintain consistency

Operations:

Be contact for leasing company and repairs for office

Staff Welcome Center as needed

Provides instructions to staff on the use of the voice mail system; adds new staff members to voice mail
system; updates staff telephone list, including title and extension number changes.

Set up and train new employees on all technical equipment before they arrive or within 24 hours of arrival at latest

Inventory and keep an updated log for all equipment (printers, copiers, iPads, phones, fax machines) including serial numbers, current location and users name

Keep a current log of all software and software licenses purchased by the Bureau and passwords for all equipment/software

Oversee Voicemail messaging and message on hold

Troubleshoot computer issues with staff and server (network and e-mail) problems, Simpleview, e-mail, printers, phones, web site, and fax.  (It is understood that you need additional support in this area from time to time).

Interface with, tracking and managing our current technology vendors (phones, fax, printers and connectivity) by reporting problems to the appropriate vendors as needed

Notify the CVB staff of all service problems and expected down time and notify Alpharetta CVB staff when service is restored

Oversee automatic back up the servers to ensure that all information is protected

Act as the technology liaison between the Alpharetta Convention Bureau and the following:

- GDEcD

- Southeast Tourism Society

- Georgia Association of Convention & Visitors Bureau

- Destinations International

- Alpharetta Member Hotels

Review electronic newsletter and information dispersed by each of the above organizations and make recommendations and changes to the Alpharetta CVB’s technology arsenal

Prepare special audio-visual presentations, power point presentations, iPad presentations and working with audio equipment suppliers at various meetings each year

Assist staff with computer issues

Represent the Bureau at appropriate local industry events when requested by supervisor

Implement and maintain all system components associated with the file storage infrastructure

Responsible for the ordering, acquisition, inventory and disposition of hardware and software

Manage and oversee all technical operations including: Windows, mac, handheld devices, servers and storage administration, network and database architecture, wired and wireless networks, telecommunications and system security

Develop and review all back-up and disaster recovery procedures and plans

Maintain and update Crisis Management Plan

Plan the implementation and maintenance of computer systems supporting all aspects of the business

Manage and oversee all third-party outsourced providers and maintenance agreements